identity, digital, 2016
Mousse Agency developed a new visual identity for kaufmann repetto, Milan/New York. The gallery, which has been active for fifteen years, now plays a key role both on the Milanese art scene and on the international stage, having opened a second venue at 535 22nd Street, New York, in 2013.
The new concept is a fresh take on certain hallmarks of the kaufmann repetto image – like the radically minimalist style and the color magenta – with an updated elegance that is in line with the gallery’s ever more influential position.
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